GoForth Rebrand

A brand that embodies sophistication, elegance, and adventure. Inspired by the iconic style of George Clooney, our goal is to create a distinctive and memorable identity in the luxury vacation home market. This project reflects a deep understanding of the target audience, delivering a visual identity that captures the essence of sophistication, intelligence, and adventure.

Brand

Website

UX/UI

Development

Client

GoForth

Date

June 2024 (ongoing)

Role

Art Director, Product Designer

Website

forthhomes.com

Problem

GoForth was rebranded from the previous company: My5Homes. The main issue is that our client needed to convey the new business model (4 co-owners). They also felt that the name and brand identity was outdated and not sophisticated enough.

New Strategy

Instead of a regular co-oinwesrhip, GoFOrth focuses on 4 shares per home.

Old, dated brand

My5Homes was a simple brand put together by one of the owners and had no strategy.

Solution

After an extensive 2 months of research, we helped our clients come up with a new name: GoForth. After a lot of back and forth (pun intended!), we now have a brand that suites our clients needs and vision.

Brand Guide

A beautifuil, strategized, unified brand under a guide that serves as compass for any material our client needs.

See it live!

Website

A more strategized, conversion-focused, well-designed website.

See it live!

Collaterals

We're responsible to maintain GoForth's Brand Standards. This results in standardized brand across all channels, from print material to digital assets.